«JetLag Burger» es una cadena de hamburgueserías premium que ofrece una experiencia culinaria única, inspirada en sabores de todo el mundo. Con un concepto que combina la pasión por los viajes y la gastronomía, cada hamburguesa está diseñada para transportar a los comensales a diferentes rincones del planeta. Este proyecto abarca desde la definición de la estrategia de marca hasta la producción de contenido creativo y la implementación de tácticas de marketing digital.
Branding
Estrategia de Marca
Estrategia de Comunicación
Dirección de Arte
Conceptualización Creativa
Dirección de Arte
Producción Gráfico
Copywriting
UX/UI
Diseño de UX/UI
Landing page
Optimización de experiencia
Marketing
Campaña de Publicidad
Email Marketing
JetLag Burger is an innovative art direction and marketing project that fuses the concept of travel with the visual identityof a premium burger chain. Inspired by the phenomenon of jetlag, this brand aims to transport diners to various destinations through unique visual and sensory experiences.
Art Direction
The visual identity of JetLag Burger evokes movement and adventure through a color palette inspired by aviation, featuring shades reminiscent of the skies at dawn and dusk. Every element, from the logo with winged shapes to destination icons, tells a cohesive narrative that reflects the brand’s essence.
UX/UI and Digital Design
The digital design complements this concept by presenting a landing page that simulates the experience of booking a flight, using visual metaphors of check-in and boarding. Intuitive navigation and visual hierarchy ensure a seamless user experience. Additionally, the reservation confirmation email adopts the aesthetics of plane tickets and passports, reinforcing thematic coherence across all touchpoints.
UX/UI and Digital Design
The digital design complements this concept by presenting a landing page that simulates the experience of booking a flight, using visual metaphors of check-in and boarding. Intuitive navigation and visual hierarchy ensure a seamless user experience. Additionally, the reservation confirmation email adopts the aesthetics of plane tickets and passports, reinforcing thematic coherence across all touchpoints.
The email marketing of JetLag Burger features an airplane ticket-inspired design that is visually appealing and reinforces the brand’s travel theme. This approach evokes the excitement of travel while incorporating effective marketing techniques. The call to action, «Don’t miss our promotions! Subscribe now and receive the JetLag Passport,» creates urgency and offers an attractive incentive for users to register. By promoting the JetLag Passport, which includes exclusive discounts, customer loyalty is fostered, inviting diners to return for new culinary experiences. This strategic design enhances the effectiveness of JetLag Burger’s email marketing while optimizing it for searches related to graphic design and email marketing strategies.